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Designs for Health calls themselves "The Paleo Company" Check out their complete line of Paleo Products and you'll see why.

The nutrition experts at Designs for Health believe in the benefits of a Paleolithic diet, which is based on the same dietary principles followed by our ancestors. During the 2.6 million years that our Paleolithic ancestors inhabited the earth, they depended upon nutrition from lean meats, fruits, vegetables, nuts, and seeds. As a result, our ancestors were lean, fit, and free of the chronic diseases that plague our society in epidemic proportions today.

At Designs for Health, they believe that supplements should not be taken as a substitute for good quality food; rather, they should be used to enhance the diet by optimizing nutritional wellness and increasing metabolic efficiency. Supplements can also compensate for nutritional deficiencies resulting from the consumption of processed foods with lower nutritional value, or nutrient-depleting lifestyle factors such as stress and chemical exposure.